Do you have a domain name on your server and wish to change it? If so, then read on and find instructions below. However if you wish to change your domain name to a new web host or change the domain name on your current host, then you will need to contact your hosting company because those are changes you are unable to make on your own.
The changes need to be made on the registry of the computer, so you will have to have access to it. If you are operating a server from your computer at home or your office, then this is something you will be able to do when you want to change your domain names.
However, you should keep in mind that messing around in your registry can be tricky so make sure you know what you are doing before you change anything or you may make a mistake that leaves you unable to operate your computer at all.
Before you can change your domain name, you will have to break the trust connections which exist. You will have to remove it from both sides on the trust. Then terminate all of the back office services like Microsoft Exchange Server, Internet Information Server, and the SQL Server. Put all of these services on manual startup.
Now you can change the domain name on PDC. So you will need to reboot it which causes the entry to pop up on the WINS server so you can enter the new domain. If you apply WINS for NetBIOS in place of TCP/IP names resolution, then you will force the copying of the PDC primary WINS server onto all the other WINS servers which will transmit your entry you have for your new domain name.
Now, reboot. After you restart, you will also need to copy all WINS server information which transmits the entry and once that is done, you will have to reestablish your trust connections. Now you will need to set up your back office services again and get them back online. Apply the start up button to bring up the account and once they are all online, switch back to automatic start up. Now just reboot the back office services in the correct order.
You will also have to change the domain names on every server and workstation. You may also need to change workgroup names. Once the domain change has synchronized through out the system, the domain name change is complete.
Friday, May 25, 2007
Website Traffic And Search Engine Optimization: The Domain Name
Whether for business or personal use, before there can be a website, there must be a domain name, and one of the most important steps of a search engine optimization plan is to pick the right one.
So what IS a domain name? A domain name is that thing that people give you when you ask for their website. anything.com, for example, is a domain name.
Some things to consider in choosing a domain name are:
1. Keep it short and simple. If your website is for your business, a short domain name has its advantages. Whether you want to print it on business cards or display it on a billboard, making the domain too long or too complicated may make it too hard for potential customers to catch in one reading or recall later, if they did not have a chance to write it down. An exception to this is if you can get a phrase which will be remembered into the domain name (Example: buytwogetonefree.com) ...which leads us to point number two.
2. Make it easy to remember. Your customer won't always have a pen with them, or maybe they won't even think about your domain name or website until later. Short, simple, and easy to remember can be important, but you normally shouldn't just opt for something like qdipe.com, and we are about to tell you why.
3. Relate it to your business or organization. If you sell bicycle parts, try to put "bicycle parts" in the domain name. This is not only for the eyes of internet surfers, but for the search engines as well. They use various factors to rank the pages they visit, and sometimes the words used in the domain can increase the rank of the page. This brings up another point.
4. Think about keywords. Although we are not going to get into Meta tags in this article, keywords are important. Even if hardly any search engines look at the "keyword" Meta tag any more, they are still searching the content of your site for keywords found within the text of the body, "alt" tags on the images, and "title" tags on anchor text and other links. Taking number 3 and number 4 together, the best of both worlds is to have a business name that is a keyword or phrase relevant to the business and use that as the domain name.
5. Cute's nice, but...! Some people try to make their domain name memorable by using puns, jokes, wordplay, or number combinations. Just be careful. A few years ago I needed a domain name for a weight loss product. I went through all the "short" and "easy to remember" names I could think of, but they all were taken! I then came up with the domain name NoDiet4Me. It made perfect sense to me! I went to have a magnetic sign made for my car, and the lady read it this way..."No 'die' t 4 me" with a lot of stress on the word "die" and shook her head with a worried and confused look on her face! The site worked fine and got a lot of traffic and made me a lot of money, but now I wonder if I lost any traffic because of my domain name.
6. To dash or not to dash. There have been a lot of discussions about whether to put a hyphen in the domain name. I can't honestly answer based on my own experiences, as I use both, but the consensus seems to be from my research that it is easier for a search engine to categorize and rank a site that has a hyphen than one where the words are run together. Example: chickensoup vs. chicken-soup.
There is one danger to be recognized if you choose to use the hyphen. You must make sure it is clearly shown in any printed advertising or representations, and if giving the domain name verbally, go to great lengths to make sure that your listener understands the hyphens MUST be inserted. Many people are not that internet savvy and will hear "bobs dash bicycles" and still type in "bobsbicycles".
7. Alphabet soup. Ever wonder what's best? Should you get a .com or .net? Will it be okay to get a .biz or .us? What the heck do those things mean anyways and does it matter? Well, in today's world, most people entering the internet world are familiar with .com and .net. After that, they tend to get confused. I will not get into country specific top level domains at the moment, as this article is primarily directed at those either doing business in the U.S. or those doing business worldwide with a generic type product where a country-specific domain name would not matter. So, in most cases, .tv, .ws, or .org will not matter one way or another. By the way, .tv is the top level domain for the Pacific island nation of Tuvalu and .ws is the top level domain for Samoa. Just to continue this discussion on extensions for a moment. When passing someone your domain name whether verbally or in writing, make sure they see or hear the extension. To use my earlier example, simply saying, "My website is bobsbicycles", will probably cause people just to type in the .com on the end as that is what they are most used to hearing.
8. Branding. In some cases, a domain name may be associated with an easily recognized, or branded, product. Wal-Mart and Ford do not have to worry THAT much about such niceties as keyword density or "easy to remember" names. However, if you are working with a product or company which has or is in the process of branding itself, some of the information given above about selecting domain names might not be relevant.
I am going to assume that most people who read this little article are probably trying to do some SEO (search engine optimization) themselves, and one of the best places to start is with the domain name itself.
So what IS a domain name? A domain name is that thing that people give you when you ask for their website. anything.com, for example, is a domain name.
Some things to consider in choosing a domain name are:
1. Keep it short and simple. If your website is for your business, a short domain name has its advantages. Whether you want to print it on business cards or display it on a billboard, making the domain too long or too complicated may make it too hard for potential customers to catch in one reading or recall later, if they did not have a chance to write it down. An exception to this is if you can get a phrase which will be remembered into the domain name (Example: buytwogetonefree.com) ...which leads us to point number two.
2. Make it easy to remember. Your customer won't always have a pen with them, or maybe they won't even think about your domain name or website until later. Short, simple, and easy to remember can be important, but you normally shouldn't just opt for something like qdipe.com, and we are about to tell you why.
3. Relate it to your business or organization. If you sell bicycle parts, try to put "bicycle parts" in the domain name. This is not only for the eyes of internet surfers, but for the search engines as well. They use various factors to rank the pages they visit, and sometimes the words used in the domain can increase the rank of the page. This brings up another point.
4. Think about keywords. Although we are not going to get into Meta tags in this article, keywords are important. Even if hardly any search engines look at the "keyword" Meta tag any more, they are still searching the content of your site for keywords found within the text of the body, "alt" tags on the images, and "title" tags on anchor text and other links. Taking number 3 and number 4 together, the best of both worlds is to have a business name that is a keyword or phrase relevant to the business and use that as the domain name.
5. Cute's nice, but...! Some people try to make their domain name memorable by using puns, jokes, wordplay, or number combinations. Just be careful. A few years ago I needed a domain name for a weight loss product. I went through all the "short" and "easy to remember" names I could think of, but they all were taken! I then came up with the domain name NoDiet4Me. It made perfect sense to me! I went to have a magnetic sign made for my car, and the lady read it this way..."No 'die' t 4 me" with a lot of stress on the word "die" and shook her head with a worried and confused look on her face! The site worked fine and got a lot of traffic and made me a lot of money, but now I wonder if I lost any traffic because of my domain name.
6. To dash or not to dash. There have been a lot of discussions about whether to put a hyphen in the domain name. I can't honestly answer based on my own experiences, as I use both, but the consensus seems to be from my research that it is easier for a search engine to categorize and rank a site that has a hyphen than one where the words are run together. Example: chickensoup vs. chicken-soup.
There is one danger to be recognized if you choose to use the hyphen. You must make sure it is clearly shown in any printed advertising or representations, and if giving the domain name verbally, go to great lengths to make sure that your listener understands the hyphens MUST be inserted. Many people are not that internet savvy and will hear "bobs dash bicycles" and still type in "bobsbicycles".
7. Alphabet soup. Ever wonder what's best? Should you get a .com or .net? Will it be okay to get a .biz or .us? What the heck do those things mean anyways and does it matter? Well, in today's world, most people entering the internet world are familiar with .com and .net. After that, they tend to get confused. I will not get into country specific top level domains at the moment, as this article is primarily directed at those either doing business in the U.S. or those doing business worldwide with a generic type product where a country-specific domain name would not matter. So, in most cases, .tv, .ws, or .org will not matter one way or another. By the way, .tv is the top level domain for the Pacific island nation of Tuvalu and .ws is the top level domain for Samoa. Just to continue this discussion on extensions for a moment. When passing someone your domain name whether verbally or in writing, make sure they see or hear the extension. To use my earlier example, simply saying, "My website is bobsbicycles", will probably cause people just to type in the .com on the end as that is what they are most used to hearing.
8. Branding. In some cases, a domain name may be associated with an easily recognized, or branded, product. Wal-Mart and Ford do not have to worry THAT much about such niceties as keyword density or "easy to remember" names. However, if you are working with a product or company which has or is in the process of branding itself, some of the information given above about selecting domain names might not be relevant.
I am going to assume that most people who read this little article are probably trying to do some SEO (search engine optimization) themselves, and one of the best places to start is with the domain name itself.
Subscribe to:
Posts (Atom)